Articles of Style (formerly The Style Blogger) was launched in 2009 and quickly became the most popular menswear blog in the world, with millions of readers in more than 150 countries. Since then AOS has been featured in GQ, Esquire, Men’s Health, Playboy, Complex, Sports Illustrated, The New York Times, The BBC, The Today Show, and many others.
Founded by “America’s Best Dressed Man” Dan Trepanier, the original goal of the site was simple; to make fashion easier and more relatable for “real guys”. Dan spent several years researching, buying, wearing and reviewing menswear made by just about every brand in the business, from high-end bespoke to cheap “fast fashion“. It was an unending quest to find the perfect brand; one that combines quality craftsmanship, ethical manufacturing, timeless design, expert fittings for any body type, and personal wardrobe planning that could help his audience of “real guys” dress with style and confidence – with minimal effort and lasting results.
Frustrated with the the market, and encouraged by his loyal supporters, Dan went back to school to study menswear design, spent 3 years apprenticing with a bespoke tailor in NYC, and put together an all-star team to turn his acclaimed blog into a full-service menswear destination that combines quality products with quality service and provides real-life inspiration that goes beyond cloth and touches on the lifestyle of the modern gentleman.
In October of 2015 AOS launched their online custom menswear shop. Overnight they became the only e-commerce brand to provide real fittings with real tailors, to make all of their garments here in America, and to provide personal styling services to gentlemen from anywhere in the world. AOS now has clients as far a part as Canada, Brazil, Japan, Germany, and Dubai – the majority of whom have re-ordered and begun building long-term wardrobes. Most importantly, AOS teaches their clients to invest in quality craftsmanship, cut-down on wasteful consumption, and use the act of dressing with respect to influence the world around them.
Dan Trepanier CEO & Creative Director
Dan started Articles of Style from his college dorm room after being named “America’s Best Dressed Real Man” by Esquire magazine in 2009. He was born and raised on a farm in southern Ontario Canada but studied psychology at Columbia University where he was recruited to play NCAA basketball. When he wasn’t running the point, Dan spent most of his time on the streets of NYC falling in love with style, menswear and learning everything he could about his new passion of bespoke tailoring. After completing his Ivy League degree he went back to school to study Menswear Design from the Fashion Institute of New York, where his final collection was selected for display in the college’s museum, a rare honor. During his time at FIT Dan also apprenticed for a bespoke tailor in NYC, which lead him to eventually combine the convenience, marketability and worldwide reach of e-commerce with the level of expert service only found in a traditional brick & mortar experience. Dan lives in NYC’s East Village with his fiancee Karyn and their Labradooble Myles, and claims that he can still play above the rim…
Will Howe COO
Will also developed his NY chops first at Columbia, where he studied International Relations and was a four year heavyweight rower. After graduating he spent four years at Google, starting in display advertising before moving to the Global Business Strategy team. He left the comfy corporate life to spend a year traveling the world, eventually winding up in Los Angeles where he reunited with Dan. Since then he’s been determined to help Articles of Style make the leap from style blog to full-service clothier and online destination for the modern gentleman.
Alex Crawford Art Director
Alex studied photography at Belmont University in Nashville. After graduating he moved to Brooklyn and got a Master’s in Fine Arts at the Pratt Institute. He met Dan while showing his work in galleries in New York, and the two hit it off instantly. He’s a southern gentleman with a unique Texas-meets-California sense of style whose work has been published in major online and print magazines around the world.
Westley Dimagiba Editorial Director
Wes was born and raised on the lower east side of New York City. His first job in menswear was shining shoes as a boy, where he observed how gentlemen dressed and learned the fundamentals. He went on to study Business Management at Brooklyn College, and in 2012 became our first official intern. His internship with AoS lead him to a career in menswear; he spent the last three years selling bespoke menswear and refining his technical skills in tailoring. Now that AoS has moved back in NYC, we’re very excited to have him back on the squad – even though he’s always been family.
Ben Howe Web Development
Ben discovered programming while working on a food truck in Seattle. His culinary and technology interests grew in tandem and led him first to fine French dining in New Orleans, and then to fine American tailoring in New York. He studies computer science at Columbia University, and brings his apron and knife out of retirement regularly.