Fresco, Italian for Fresh

March 28th, 2016

Lightweight menswear fabric is not all about linen and cotton. I know, wearing wool on hot days can seem counter-intuitive, but the right wool (bred in Australian, tightly spun into very thin yarns, then woven with a porous texture) is as light and breathable as it gets.

Take Fresco for example; a crisp, cool wool that’s designed for maximum breathability. The word fresco is derived from the Italian word affresco, which means ”fresh”. It’s a textured open weave (similar to hopsack) made from tropical wool that’s best known for it’s airy property – you can literally feel a light breeze pass right through this beauty and it can keep you cool even on the hottest days.

Fresco is the perfect non-crease alternative to linen – it has a crisp, dry texture that serves to draw moisture to the exterior and allow it to evaporate. So if you’re not the type to embrace the casual crumple of linen (although we wish you would) you’ll absolutely love Fresco because of it’s superior wrinkle-releasing qualities. It isn’t a fragile fabric either; it’s made by twisting several long yarns together in order to give it the strength needed to compensate for the fabric’s loose weave.

With that said, we hit the streets of Los Angeles with three different gentlemen (Dietrich, Will and David) on a hot day to make sure they could each stay cool in our Medium Grey Fresco.



Three-piece fresco suit, hidden placket shirt (no tie), and a cotton car coat.

That’s what we call smooth Spring/Summer layering.

  • Vintage Christian Dior sunglasses via Kings of Past ·
  • “Cornwallis” dress oxfords by Allen Edmonds
  • · Hidden Placket Formal Shirt

Textured White Broadcloth Shirt



The beauty of a true medium grey is that you can wear it most of the year (you’ll need the right layers to amp up the weight in the winter – more on that later), you can pair it with just about any shirt/tie combination, and you can wear it with any color footwear – black, dark brown, light brown, something a little more splashy…

We’re not only maximizing breathability with this one, but also versatility.


Mid Gray Fresco Suit

The Jacket


The other great thing about Fresco is that it’s kind of like the Spring/Summer alternative to a good supple flannel. What I mean is that the texture of the cloth allows the garment to be worn as a suit, as well as hold its own as a separate jacket.

Fresco has just enough texture to contrast with a pair of jeans or a sleek worsted wool, like our dark chocolate trousers here, which have been one of the most popular “odd trousers” in our collection, for good reason.

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Thanks, as always, for reading.

Yours in style,

Dan Trepanier

Shop Custom Menswear Made in America


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