Curate Your Style feat. Ouigi Theodore

September 27th, 2011

One of the things we continually preach here at Articles of is that, above all else, style should be personal. The garments worn over your body should represent who you are as a person underneath them.

I haven’t met too many people who understand this concept better than Brooklynite Ouigi Theodore, aka “The Bearded Man”.

By combining a stylistically-curated lifestyle, a strong entrepreneurial spirit, and a love for  history, antiques and urban culture, Ouigi managed to turn his passion for design and creativity into one of the most inspiring retail ventures I’ve encountred: The Brooklyn Circus.

We met up with Ouigi last week to get a sense of the man behind the beard, the vintage-Americana lifestyle that sparked his brand, and his thoughts on creating a style that is all your own.

1. Experience is the Best Teacher

“Every look expresses something about the layers of my personality and experiences… I am influenced by everything that surrounds me, which eventually finds it’s way into my style – that’s why I’m very careful about what I surround myself with.”

Not only does Ouigi live and breathe the brand he has created, he has also put in the time to learn his craft.

Originally of Haitian decent, he is a Brooklyn Tech graduate with a degree in History from Stony Brook University, and follow up studies in Advertising Design at the Fashion Institute of Technology (NYC).

  • Blue PF Flyers (vintage) ·
  • Camo shirt (vintage) ·
  • Watch by Panerai Luminor GMT ·
  • Socks by Happy Socks ·
  • Tweed 8 panel cap by BKc ·
  • Blue jeans (5 pocket slim straight) by BKc

 2. The Man Makes the Clothes

“My advice on finding your style is to keep it personal. If you see something in a movie, on someone, or in a store, always think about how it will look on you. Not how it looks on someone else or on the shelf.

I am a strong believer in the saying The Man Makes the Clothes.”

  • Leather boots by Thorogood ·
  • Watch by Panerai Luminor GMT ·
  • Tweed 8 panel cap by BKc ·
  • Blue jeans (5 pocket slim straight) by BKc ·
  • Denim western shirt by Levi’s

Thanks for reading and special thanks to Ouigi for participating.

Yours in style,

Articles of Style


Photography by Alex Crawford