Oh So 70’s

March 26th, 2014

It’s amazing how much a pair of glasses, or sunglasses, can change an entire look.

I recently found these vintage-inspired Matsuda gold aviators in the pocket of a jacket that I hadn’t worn in a long time (that happens to me quite often) and I’ve been wearing them steady. They give my look an instant throwback feel and harken back to the groovy and free-spirited 1970’s.

We’ve been talking a lot about the 70s influence in current menswear – wide lapels, earthy palettes, expressive patterns, etc. I just think it’s funny because my father was roughly the same age when these things were first in style. It makes me think about the role that generations play in the cyclical nature of fashion. Do we all  just really want to be like our fathers? Or maybe an updated version with our own spin? Imitation is the sincerest form of flattery, after all. 

Anyway, psychology babble aside, here’s three looks that are a celebration of some of my favorite things about 70’s style.

1. Bitchin’ Burgundy


One thing about menswear in the 1970’s is that it was expressive and non-apologetic. It wasn’t full of strict rules, group think, and rigid tradition. It was a time to experiment, to look within, and to live and let live.

More than anything, I think it’s that attitude that makes the 70s aesthetic so appealing to our generation. Guys weren’t making fashion decisions out of fear. It was groovy to have a mustache, wear a little gold bling, and show a little chest hair.


I also love the unorthodox color palettes of the 70s. They were heavy on the saturated earthy/vegetation colors; browns, greens, mustards, plums, etc.

Sometimes when you keep it ultra simple, it’s all about the color story.

  • Gold hand-engraved aviator shades by Matsuda Eyewear ·
  • Teal ribbed v-neck by Gucci ·
  • “Stella” Watch by Brera Orologi ·
  • Custom crocodile skin loafers by Scarpe di Bianco
  • · Burgundy suit

Burgundy Worsted Suit

2. Peace, Love & Paisley


Nothing says 1970s like a bold paisley shirt, oversized cream lapels, and broken-in washed denim.

In that time period guys were not “afraid” of looking “feminine”. They were confident in their clothing choices – even if they were a little flamboyant – and that confidence is what made the style.


These vintage Levi’s “dad jeans” (that I bought for $15 in a vintage store) are the perfect Spring jean, whether you’re going full-on disco funky fresh, or something a little more toned down.


I love these navy suede loafers for Spring. I wear them with everything from casual suits, to linen trousers, to vintage jeans. No socks needed.

  • Gold hand-engraved aviator shades by Matsuda Eyewear ·
  • Paisley shirt ·
  • Slim brown leather belt Vintage ·
  • Vintage Blue Light Wash Jeans by Levi’s ·
  • Navy suede loafers by Scarpe di Bianco

3. Shagadelic Suiting


The 70s were also a time when tailoring went from the boring grey and navy conservative suits of the MadMen era, to the loud, patterned, wide-lapled suits that are more popular among sartorially-forward gents today.

So for all you young guys wearing those expressive suits from brands like Suit Supply, you have some old guys (who probably have some great stories…and gems in the back of their closets) to thank.


We’ve already discussed the advantages of large collar points, to go along with wider ties.


Good news is, there’s 70s fashion inspiration all around us.

It’s easy to take (subtle) cues from movies like American Hustle or Anchorman 2, or recent fashion shows from designers like Ferragamo and Trussardi.

  • Gold hand-engraved aviator shades by Matsuda Eyewear ·
  • Light blue Shirt by Angel Bespoke ·
  • Burnt orange wide knit tie by Corneliani ·
  • Brown leather wingtips by Gucci
  • · Beige Windowpane Suit

Copper Glenplaid Performance Wool Suit


Thanks for reading. Catch you on the flipside, if you can dig it.

Yours in style,

Articles of Style


Photography by Alex Crawford